Brita vs ZeroWater: Two Popular Pitcher Filters Compared

Brita and Zero water are both big brands in the water filtration business. They have an assortment of products that come in handy in every home and business. Let’s compare Brita vs Zero Water.

Using water filters allow you to convert undrinkable tap water into drinking water. Brita, Zero water and other companies in this business make this possible.

ZeroWater ZD-018 ZD018, 23 Cup Water Filter Pitcher with Water Quality Meter

Brita Vs ZeroWater

Of the two, Brita has been in the market for a longer time. This German company has been operational since? 1966. Currently, it is one of the leading global companies that avail water filtration units for both domestic and commercial use.

Zero Water on the other hand, is relatively new in the market. The first filtration systems from this producer hit the market in 2002. Ever since, Zero Water has grown to be among the best brands that you will come across when shopping for a water filter.

By now, you can tell that Brita and ZeroWater are not peers. Brita has an upper hand over ZeroWater owing to the many years in the industry. Even though Brita has been in the market longer, we cannot dismiss any ZeroWater filter .

Below we dive deep into the intricate details regarding these companies. In the end, you will have information that will help you pick the correct water filter for your household or business.

Types of filters

If you are in the market for a water filter for your home, you must understand how the available units work before any purchase.

Brita has an array of water filtration units including faucet water filters,dispensers, and pitchers that work differently. ZeroWater on the other hand has a decent collection of water pitchers, dispensers, and tumblers thatyou can use to filter your drinking water.

Although the installation and operating mechanisms may be different for the models available from these producers, the filtration technique is almost similar in all.

In each of the filters from ZeroWater and Brita, you will find activated carbon as a component. This element helps remove contaminants that alter the taste and smell of your water by chemically bonding with the dissolved solids and other impurities.

Zero Water however, does not rely on this technique only. Most if not all their water pitcher and tumbler filters have the 5-stage filtration system. Ion exchange technology is part of the five stages. Cleaner and better tasting water is what you get when you opt to buy any of the Zero Water products.

If you are keen on the tech used in the different units from Brita or ZeroWater, then it is important for us to note that; currently, Brita uses the steam filter technology. Filtration is made safer, faster, and the quality of the filtered water you get is also the best.

The choice of unit to go with is dependent on many factors. For starters, you have to determine the purpose of the unit you want to acquire. This will help you pick between faucet, water pitcher, bottle filtration, or the portable on-the-go filters.

ZeroWater and Brita have different types of filters. Pitchers, bottles, and dispensers are the common filtration system that these companies have.

In this comparison, we will focus on these products with the filter pitcher as the primary focus and determine which company has the best models to serve you, your kin, and friends.

By the end of this section, you will be in a position to make an informed choice regarding which brand is the better option for you.

Filtration Quality

ZeroWater boasts of an intricate system that can remove 99.6% of all solid contaminants in your tap or groundwater. Dirt, grime, dissolved solids, and damaging chemicals are among the many impurities that are eliminated..

This in turn yields clean water that is good for human consumption. Every ZeroWater filter is certified by NSF as safe and effective. The 5-stage filtration system is the main feature that makes the various models from Zero Water unique.

Coarse filtration elements kick start the entire process. The first layer filters out fine sediments and particles. For the second stage, a foam distributor diffuses the water uniformly across the filter.

This also helps increase the lifespan of the filtered water as well as the efficiency of the Zero Water filter model you purchase.

Chlorine and other organic contaminants are then removed from the water by using activated carbon. Demineralization and removal of the ultra-fine particles is done in the 3rd and 4th stages.

The TDS meter reports are part of the package you receive; you can use this to confirm the quality of the filtered water. A TDS meter shows the concentration of dissolved solid particles in the water. The TDS meter report also helps you determine if the water filter you buy will be useful or not.

ZeroWater is a reputable brand and the filter pitcher units they produce are among the best in the market.

Brita is also a renowned company whose products are among the most sought after in the market. Filters from this company are top-tier and they also do a good job at eliminating most contaminants from water. All the water pitchers that this company makes, for instance, are made using BPA-free material.

Every water filter pitcher from this manufacturer is safe to use. You must change the filters after a specific period to maintain the quality of water you filter.

Most of the models they produce currently use the activated carbon and ion exchange filtration systems to purify your water.

They use coconuts as the source for their activated carbon. Organic impurities and minerals present in tap water are among the contaminants that every Brita water filter removes.

Various tests done on filter pitcher models from this manufacturer confirm that units improve the quality and taste of water.

Regarding filtration quality both brands have efficient products. Brita however, has received more recognition in this water filter business over Zero Water.

Water Filtering Speed

When buying a water filter, there are? many features that you must bear in mind. The duration it takes for you to get the amount of water you need is a factor that you must pay keen attention to.

Buying a slow water filter comes with challenges that will almost render the system useless. Consider the purpose of acquiring the unit and how much water you need in your household before you pick one.

Every filter requires a certain amount of time to remove all the impurities in the water. Of the two brands, Brita is the fastest.

Every Brita filter operates with a straightforward mechanism and this reduces the filtration time significantly. For Zero Water, the five stages of filtration increases the amount of time that the water is in contact with the various components.

It takes a longer time for Zero Water pitchers to filter water when compared to Brita systems. ZeroWater pitcher filters take averagely 110 seconds to filter a cup of water whereas a Brita pitcher takes roughly forty seconds to filter the same amount of water.

If you are after a filtration pitcher that will help you filter more water at a go then Brita is the answer. On this feature, Brita beats ZeroWater hands down.

Filter Lifespan

You must be aware of the duration that a given unit will serve you before you acquire it. Every pitcher filter must be replaced after a specified duration.

This is because the mechanisms that these filters employ to purify water entails capturing particles or drawing ions away from the water.

It is critical to know how much water you can filter with a specific pitcher, faucet or any other type of filter before a replacement is done.

This feature coupled with the initial amount of acquisition come together to inform the overall cost of getting a particular unit.

Both brands that we discuss here have good quality filter units. The materials used and the craft work hand in hand to guarantee the efficiency, as well as, aesthetic value of the unit you buy.

The standard Brita pitcher filter can filter a sum of 40 gallons before it needs replacement. The new longlast filter that they release into the market can filter up to one hundred and twenty gallons before you have to replace.

ZeroWater is able to filter a sum of fifteen gallons then it becomes ineffective. The amount of impurities present in the water you are filtering alters the lifespan of the filter. From the difference in filtered water, it is best to pick the 40 gallons option over the unit that filters only 15 gallons.

From the three features that we focus on above, you can tell which filter is best suited for filtering drinking water in your home.

These are not the only critical elements to lookout for but they are the fundamental elements that affect the normal functioning of any filter.

In the Zero Water vs Brita debate the German company has an upper hand in producing odorless drinking water with less contaminants.

Is ZeroWater Healthy?

On whether using ZeroWater is healthy, our research reveals that it is. Dangerous substances such as lead, mercury, and asbestos are eliminated from your water by the 5-stage filtration method.

Also, according to the ZeroWater website, their pitcher filters remove 99.6% of all detectable total dissolved solids whereas leading brands in the market only remove 50%.

Both Brita and ZeroWater help make tap water safe for drinking. But we want to know which brand is the best of the two.

Brita does a great job at getting rid of impurities and improving the taste of your water. Many positive reviews and testimonials from previous clientele confirm this to be true.

ZeroWater does the same but the water may have traces of metallic taste depending on the level of these components in the water. Of the two brands, Brita comes out on top for filtering tap water into better tasting and odorless water.

Factors to keep in mind: Zerowater vs Brita filter

There are certain features that you must consider when shopping for a filter pitcher . Below we discuss some of the common elements that you must think about before you buy any Brita filter or any other from top brands.


The water filter systems in the market are available at affordable prices. This, however, does not mean that you can go shopping without setting a budget.

When looking at the cost of a unit, dig deep and get to know how much it will cost you to maintain and replace the filters once they are of no use. Always, remember to include shipping costs for the initial purchase when calculating the sum.

Filtration methodology

When picking a water filter for your home, you ought to select one that removes the most contaminants from the water.

Metals such as lead should be on the top of the list alongside other impurities.

Type of water

You must be privy to information regarding the components likely to be in the water in your jurisdiction.

This will help you pick the best water filter that will eliminate all the impurities. The concentration of the said contaminants will also help you decide whether to buy a heavy-duty model or not.

Water usage in your home

The amount of water that you use in your home is a crucial element that you should not overlook.

The water filter system you buy must be able to meet the demands in your household or business.

Many other factors are likely to affect the choice of water filter for your home. We cannot get into all the above herein. Ensure that you do your research well before placing an order for any of the units.

Bestseller No. 1
Brita Standard Water Filter, Standard Replacement Filters for Pitchers and Dispensers, BPA Free, 2 Count
11,932 Reviews
Brita Standard Water Filter, Standard Replacement Filters for Pitchers and Dispensers, BPA Free, 2 Count
  • BPA FREE: Enjoy BPA free Brita Standard Replacement Filters made to fit all Brita pitchers and dispensers except Brita Stream pitchers. Height 5.31; Width 2.31; Length/Depth 2.31; Weight .13 pounds
  • CLEANER: Only Brita filters are certified to reduce Chlorine (taste and odor) Copper Mercury Zinc and Cadmium. Contaminants reduced may not be in all users' water
  • EASY INSTALLATION: A pull top cap makes filter change quick and easy with no pre-soaking necessary in order to enjoy great-tasting filtered water in minutes
  • REPLACEMENT FILTER: Replace your standard filter every 40 gallons about every 2 months for the average household. Brita filters last 2.5x longer lasting that Zero Water
  • REDUCE WASTE & SAVE: One Brita standard filter can replace 300 16.9oz water bottles. You’ll stay hydrated, save money and reduce plastic waste

Bestseller No. 1
Zerowater Replacement Filters for Pitchers (2 Pack)
  • Enjoy great-tasting water with the latest filter technology.
  • Removes 99.6% of all dissolved solids, 2X more than leading brand filters
  • ZeroWater's premium 5-stage filtration remove virtually all dissolved solids from your tap water.
  • Certified by NSF to reduce Lead and other heavy metals
  • Fits all ZeroWater pitchers and dispensers.


Both brands have top-notch products. There are pros and cons of purchasing any of the filtration units from these companies.

Many Zero Water vs Brita reviews like this one highlight the key features without considering the type of water available in your locale.

Before you buy any unit from the official websites of the brands or any other stores, confirm that it can handle the level of impurities present in water. Also, read through feedback from previous clients before you pick a brand to buy.

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