I am a huge fan of getting “competition” when it comes to Sustainability Matters Daily. In other words: I want as many people as possible to write about global warming, sustainability, zero waste, and recycling.
Because it helps to educate people. It’s so much fake news out there that website owners with honest intentions are the only thing that combats all these conspiracy theories. Therefore, I would like to give you some tips on how you can improve the traffic to your website.
Don’t worry: I have also been in the exact same position as you are now.
This article suits two types of audiences:
1. Those of you who already have a blog about global warming/eco-friendliness/sustainability and want more traffic.
2. Those who plan to start such a blog (or any blog at all).
Table of Contents
- Background – who am I to tell you what to do?
- 7 reasons why your environmental blog doesn’t get any traffic
- Conclusion – key takeaways to grow your environmental blog
Background – who am I to tell you what to do?
Taking online marketing tips from random people is not always a good idea.
Half of the articles you will read will tell you that links are the most important thing. The other half will tell you that high-quality content is the most important thing. There are so many wannabe experts out there that provide tips that they have no reason to provide.
So why am I different?
I usually let the numbers speak for themselves. This is the organic traffic graph for Sustainability Matters between March 2019 and March 2020:
As you can see, it’s about 25-35 % growth every single month. That tells me I am doing something right with this website.
And with more than 10 years of experience within the field of digital marketing, I believe that I have a tip or two to share. 🙂
7 reasons why your environmental blog doesn’t get any traffic
Let me try to help you out.
1. You do not provide high-quality content that is super useful to the reader
One thing is to be a decent writer. Not everyone can be that. I myself is no native English speaker.
In other words: it’s not exactly J. K. Rowling’s quality on the articles I write. Yet, the content I provide on this website is very useful.
If you don’t get any traffic or engagement around your content, it’s probably not because you’re a horrible writer. It’s more likely that the topics you cover are not interesting.
How do you find topics that are relevant and interesting?
This is something I will teach you later in the article. Stay tuned.
Scroll down to tips number 4: “Be smart when you do your keyword research”.
Now, let’s talk about Facebook.
2. Social media signals are important
When I started my Sustainability Matters Daily Facebook group, I had no idea what type of success it would generate.
Despite not spending any money on advertising, it has grown to more than 7000 members – and is growing every single day:
All I do to grow this Facebook page is constantly add one single picture or article every day.
Why are social media sites important to grow your environment blog?
Firstly, because eco-friendly material is content people tend to engage in and share. For instance, I shared a single tweet that I randomly found on Twitter:
It has now been shared more than 30,000 times and been seen by 2 million people.
Secondly, Google has admitted that social signals (shares on social media websites) is an important ranking factor on their search engine page result. In other words: it will also help your SEO.
3. Lack of consistency in your posting schedule
This is where most people struggle. It’s easier to log in and check your (non-existing) traffic numbers.
Getting that motivation to write about various topics…that’s a bit harder.
99 % of blog owners will quit before they see any success. You have to be aware that for the first 6 months, you will write to a ghost town. No people will find your content. No people will comment on your articles. No people will care at all.
But you have to stay in there. Keep your posting schedule consistent and never give up.
Tips: create your own monthly plan in a Word document
What I do is simple: Create a word document every month where you write what you intend to do.
This is how my document looks like when it’s still a draft:
Very clean, simple and smart. Every time I do a task, I simply cross it out.
4. Be smart when it comes to topic and keyword research – don’t be too ambitious
Let’s see what happens if you google the phrase “What is global warming?“.
As you can see, the four top articles are owned by extremely popular and powerful websites:
2. National Geographic.
3. NRDC (Natural Resources Defense Council)
Your website isn’t better nor more relevant than these. In other words: you stand no chance to rank or get any traffic on an article explaining global warming. No chance. Don’t go there.
What should you do instead?
Narrow it down. Let’s still use the global warming topic. Instead of naming your article “what is global warming?”, you could use some of these topics?
– How will global warming impact people in Sweden?
– What can I do myself to prevent global warming?
– How much do scientists believe that the sea will rise because of global warming?
All these questions do have MUCH less number of searches per month. At the same time, you can be 100 % sure that they are not covered by large websites like Wikipedia and NASA.
In other words: you have a big chance to actually get the first position in Google – and therefore also quite a lot of traffic. 🙂
Need more inspiration to come up with blog topics?
Great. Let me help you out.
I have actually written an article called “Blog Post Ideas: Environment and Vegan blogs“. It’s a super helpful article that does not only give you some topics to write about but also shows you exactly how you should do keyword research.
5. Interact with your users in the comment section
One of my most popular articles is called “Bachelor/Master thesis topics for your Environmental studies“. Since it was launched, an awful lot of students from all over the world have contacted me in the comment section asking for advice.
And I give it to them.
The chances of people returning to or linking to your website increase dramatically when you interact with them. Make your readers feel valued and understood.
It’s something a lot of people ignore, but it’s actually extremely important. When you look at the statistics for your website, all you see are numbers. But behind those numbers, it’s actually real people trying to figure out more about a problem they have.
6. Keep a healthy relationship with other people in the “industry”
There are 1000s of businesses that work with eco-friendly services and products. You should be very careful about burning any bridges with any of them.
For me, that has been an excellent way to get more people to my website. These are some ways that you can benefit from a healthy business relationship with other people in the industry.
- You can interview them on your website
- If they own products on Amazon, you can send people to their Amazon page and earn money (commission)
- You can help to test and review their product (free product!! Wohoo!)
- You can get a shoutout on their Instagram or Facebook page
- And a lot more
7. Income School and Niche Pursuits: SEO & Online Marketing gurus
I very seldom spend any time reading about other peoples’ success. But there are two websites that I really value a lot. These guys know exactly how to make websites that get a lot of traffic.
Their name might imply that they’re all about making money online.
And they sort of are.
But more importantly, the Income School guys (Ricky and Jim) are brilliant at making user-friendly websites that Google tends to love.
These are some of the things that they will teach you through their Youtube channel:
– Why some websites do not rank in Google (a HUGE topic)
– Why links should not be manually created, but earned through posting high-quality content
– Why you should pick a niche that interests you
– How you can build a website, get thousands of visitors…and then sell it
– And a lot more.
If you are interested in monetizing your website, Niche Pursuits is, by far, the best website online. Spencer has taught me a lot about how to earn money on my blog visitors.
This is what you can expect to learn on Nichepursuits.com:
– How to put useful ads on your website that visitors will click on
– Which affiliate programs to apply for
– How to use the Amazon Affiliate Program to earn money
That was it. Now, let’s look at what we have learned and how we can implement these changes to grow your blog traffic.
Conclusion – key takeaways to grow your environmental blog
- Stay focused and determined. You are not going to see amazing results within a year. Online business doesn’t work like that.
Do spend SOME time reading articles like this one, but not too much. Education is important, but it’s more important to create powerful content on a user-friendly platform.
Stay connected with your readers. I can’t emphasize how important this is. People need to trust that you will answer them if they leave a comment. Believe me: they will come back to you. 🙂
Use social media channels to grow your business. It does not only help to get more traffic from Facebook, but it also tells Google that your website is important.
If something is still unclear or you would want more support to help grow your blog, let me know in the comment section below. I am more than happy to help out everyone that wants to build an “environmental empire online”! 🙂